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Perfume Experiential Discovery uses the Microsoft HoloLens in conjunction with smart sensor technology to augment perfume ingredients with virtual content. In this way, while interacting with the ingredients, the customers are immersed into different environments that are built based on the memories that each ingredient brings to mind.


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Partnering with diptyque, each ingredient is represented by a signature scent from the brand but also with raw materials kindly provided by diptyque.